HOW TO: EYESHADOW 101

Hello, Beauties!

I got a request from the lovely Lina over at Ritzypin for an "Explain like I'm 5" eyeshadow tutorial. Here it is! I'm going to cover the basics, and I've selected a look that works on most eye shapes. 

For those of you that haven't already checked it out, you should take a look at Ritzypin's stuff! They are an up and coming clothing company out of Vancouver, BC. I started working with them a while back, helping out with makeup and modelling. Check it!

https://www.facebook.com/ritzypin 

http://www.instagram.com/ritzypin

Much love,  

Samantha

xo

LET'S GET STARTED. 

WHERE DO I BEGIN? 

To kick off any eyeshadow look, you're gonna want a kick-ass eye primer. Everyone has their favorites, and it really is a trial and error kind of thing. I dig MAC's paint pots, but I've made a list of some other tried and true picks. 

  • Benefit Stay Don't Stray ($26)
  • MAC Paint Pots ($20)
  • Urban Decay Primer Potion ($20)
  • Stila Prime Pot ($20) 
  • Too Faced Shadow Insurance ($18)
  • NYX Eyeshadow Base ($7) 
  • ELF Studio Eye Primer ($3)

Eye primers help to keep your eyeshadow from creasing, makes it last longer throughout the day, and makes the colors brighter and easier to blend. Really, it's the miracle product behind any look.  For everyday wear, you'll want to pick an eye primer that is close to your skin color.

PRO TIP:  Be careful not to use TOO much primer. If you over apply, it will just make the product obsolete. Blend out with your fingers and make sure any creasing in the product is smoothed out BEFORE you apply your base eyeshadow. 

LET'S MOVE ON TO THE EYESHADOW PART.  

As I previously mentioned, this look will work on most eye shapes, but not all. This look is a very good place to start, because once you have this technique down, you can experiment with different colors, darkness, etc. more easily. 

Basically, when I am teaching someone new about eyeshadow, I recommend three colors: light, medium, and dark. Building up color from the lightest shade to the darkest is the easiest method (I've found) for beginners. That way, you're not diving in with a black that is darker than the heart of Satan and hoping for the best.  

PICK YOUR THREE COLORS AND LET'S DO THIS!

I chose MAC Gesso (light), MAC Brule (medium), and UD Tease (dark). 

WHAT BRUSHES DO I USE?

As a general rule of thumb, I like to recommend smaller, denser brushes for eyeshadow placement and larger, fluffier brushes for blending. 

 

BRUSH USED: MAC 239 (FOR PRIMER), MAC 213 (FOR  BASE SHADOW)

Apply your eye primer all over the lid (within the dotted lines). Once you have that down, apply your base shadow (a base shadow is a color very close to your natural skin tone) all over the lid. This is your "medium color". The base shadow will just help to create a thin layer that acts as a "grip" for the rest of your shadows. It makes blending easier, too.

BRUSH USED: MAC 213

Apply your lightest shadow in the three main highlight points: in this case, just under the brow, the center of the lid, and the inner corner of the eye. This helps to give the appearance of a more open and awake eye. 

BRUSH USED: GLAMCOR MINI CONTOUR

Apply your darkest shade on the outer corner of the eye in a "U" shape. The "U" should sit just above the crease of the eye, and extend down toward the lashline. Use a smaller, denser brush for this to get a more precise shape. Worry about blending later. 

BRUSH USED: MAC 217

Blend that shit. Using a larger, fluffier brush will create a soft look (which is what we are aiming for). Blend by moving your brush in slow and small "windshield wiper" movements and small circles. Blending is one of those things that come with time. Take it slow to avoid the colors getting muddy and to keep a more precise look to the shadow placement.

BRUSH USED: GLAMCOR MINI CONTOUR

Add a little bit of the darkest color underneath the lower lash line, extending from the top lash line to just under the pupil.  

Add lashes and/or mascara and you have a basic eyeshadow look! You can make this as light, dark, or colorful as you like.